Transmission89 | Fractional CMO For Startups

Fractional CMO For Technology Startups

Leverage 12+ years of growth marketing, sales and operations expertise to build your business

Hi, I'm
Ryan Burke

I’ve spent my career at the intersection of brand and digital, connecting storytelling to customer acquisition, retention and expansion. From early stage start-ups to category leaders, I’ve been fortunate to work with passionate teams at B2B SaaS and eCommerce companies helping them understand how to drive sustainable growth.

As a Fractional CMO, I bring a human first approach to marketing, balanced with data-driven insights and a creative mindset. I help my clients understand how to connect with their ideal customers from brand awareness to conversion, enticing new audiences and build long lasting relationships that drive profitable growth.

Fractional CMO Services

Strategic Planning

From customer journey mapping to creative workshops, I help my clients turn insights into actionable GTM strategies. I can dive deep into your business strategy to help you unlock new directions and revenue opportunities.

Performance Marketing

The paid media landscape is constantly changing making it harder for brands to maintain profitable growth. I can help you reduce wasted ad spend and connect the dots between campaigns to nurture prospects into loyal customers.

Inbound Marketing

Brand storytelling and organic growth have never been more important. From SEO strategy to conversion rate optimization, I can uplift your marketing program to deliver the right content at the right time to your ICP.

Marketing Operations

Choosing the right technology, processes and reporting is paramount to your success. I help my clients drive efficiency, while connecting every marketing dollar spent to revenue, optimizing for metrics such as CAC, LTV and NRR.

How I Support Startups

Fractional CMO Services

You just received new funding and are unsure how to hit those key milestones. I can jump on-board to build and execute a revenue-focused marketing strategy that sticks, while helping onboard the key team members and technology you need for sustainable, long-term growth.

Marketing Consulting

Looking to solve key barriers to growth? Whether you’re looking to unlock why visitors aren’t converting or are keen to find areas of opportunity where you can use your marketing budget more effectively, I can help.

Strategic Advisory

Leverage my 12+ years of growth marketing and sales expertise to help guide your marketing team and organization over the long term. I can ensure every marketing dollar spent is spent in the right places to put you on a healthy upward trajectory.

Client Work

I’ve been fortunate to support pretty amazing companies.

Here’s a quick snapshot of some of my engagements to date.

Client: A 3D Streaming Platform

In early 2021, I was hired to build and execute a Demand Generation strategy for an emerging SaaS brand in the 3D Streaming space.

I developed and implemented a holistic digital marketing strategy for the brand, building out their buyer journey across paid and organic channels. Through a refreshed paid media approach integrated with content marketing, we were able to build traction in North America, then scaling to key European markets with great success.

Moreover, working alongside the Director, RevOps I helped connect marketing’s impact to the sales pipeline in Salesforce, building out revenue focused reporting dashboard in Google Data Studio. These key reports enabled the marketing team to successfully translate their efforts to language that engaged leadership on their success.

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CLIENT: An Online Education Platform

Being dissatisfied with their previous marketing agency, a leading medical education platform was looking for a fresh approach to their performance marketing program, in an effort to increase their return on ad spend (ROAS) and drive revenue growth.

I audited and optimized Google and Bing campaigns for more than 160 products, finding opportunities to reduce wasted ad spend and maximize returns through A/B testing. In addition, layering on new campaigns in YouTube to help them leverage short form video for added reach and engagement with their niche audiences.

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Client: An eCommerce Brand

In 2019, I joined the founding team of a New York based luxury basics brand acting in a Fractional CMO role. While the client had already established their wholesale network, our challenge was to drive eCommerce growth and build their brand online.

Over the next 18 months, I launched a paid media program across the US, UK and Canada that improved profitability with both new audiences and loyal fans. I increased customer lifetime value through email and marketing automation. I also established a network of engaged micro-influencers that helped build excitement with new audiences and boosted brand recognition.

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A WORD FROM MY CLIENTS

“Ryan has consistently gone above and beyond providing both strategic direction and nuanced tactical recommendations that have made a meaningful impact on Marketing’s contribution to revenue. His depth of knowledge has positioned him as a valuable advisor on many key decisions across marketing functions. It is truly a pleasure working with him.”

Candy Soo

Marketing Director, PureWeb

Get In Touch

Whether you’re ready to do a deep dive into your marketing program or just have a casual conversion, I’m always happy to connect.

Hi, I'm Ryan Burke

Hi, I'm
Ryan Burke